Is Your Website Working For You?

Is Your Website Working For You?

01 August 2007

Event: Is Your Website Working for You?
Venue: Faraday Wharf, Aston Science Park, Birmingham.
Date: Wednesday 1st August 2007
Time: 8am-10.45am
Places: 40 places maximum
Cost: £25+VAT (£29.38) per person

REGISTER HERE

Synopsis

All businesses require an online presence. The quality of it now reflects on you and your business. Attend and discover what you need to be doing now and the directions the web is moving towards

Who will benefit?

This event is a ‘non-technical’ seminar, for anyone with responsibility for the style/content/effectiveness of their company’s website.

 

Agenda

08.00	Breakfast and networking
08.40	Welcome - Matthew Hidderley (Aston Science Park)
08.50	Get your Business ready for the Next Generation of the Web
	Ian Weatherhogg, Director (Sandford Technology)
	• Search Engine Optimisation
	• Second guessing Google & Co
	• WEB 2.0 (Next Generation Websites)
	• What it means to you and where you are being taken by it
09.20	Consumer Behaviour Changes on Website Design and Online Marketing
	Baljindra Butter, Internet Business Consultant (WSI)
	• Your Customers are changing. Are you keeping up!
	• Fresh ideas & practical solutions for persuading customers to act
	• The move towards Conversion Architecture
	• Have more of your visitors take the action you want.
09:40	Open Source Web Options and Trends
	James Pennington, Lead IT Consultant(National B2B Centre)
	• CMS Content Management Systems, Your Site, Your Customers, Your Content, The demand to have current content
	• E-Commerce – get your business online and current
	• What you need to have to be current in e-commerce
	• Joined up Thinking - Connecting the front with the back in your business
10.00	Trends within the web
	Hugo Russell, Project Manager (West Midlands ICT Hub)
	• Ubiquitous computing: Computers are redundant as the internet is everything
	• 15 Top Websites you wish you knew about. An introduction to some of the new technologies and how you can use them to enhance your website without over-complicating it.
10:10	Interactive Q&A
10.30	Break, networking and close
11:00	Round Table Discussions Invitation only event with the speakers, researchers and selected delegates. What’s the Buzz? Trends that are driving the market plus what e-Business challenges are businesses facing?
12:00	Close

Feedback and Results from the event "Is your Website Working for you"

Net Facts & Figures

1. By 2007 there will be 1.1 billion Internet users worldwide. - Source: IDC, 2004

2. Worldwide broadband subscribers exceeded 150 million in 2004. - Source: Point Topic, 2004
   
   

3. Over 40% of all Americans have made a purchase online. - Source: NDP Group, 2004

4. Over 75% of online consumers do not care whether an online store is run by a large or small company. - Source: TNS, 2004

5. $1.6 trillion was made via e-commerce in 2003; $7.1 trillion is expected in 2007. - Source: IDC, 2004

6. A recent UK study indicated that 82% of Internet users go online to research products and services. - Source: UK National Statistics Office 2004

7. More than 60 million Europeans now shop online, an increase of 50% since 2003. - Source: Forrester, December 2004

8. US online retail sales will more than double over the next six years, reaching $316 billion by 2010. - Source: Forrester, August 2004

9. 61% of small and mid-sized enterprises believe the Internet is a significant advertising medium. - Source: The Kelsey Group, November 2004

10. In 2004, paid search advertising grew by 51% to $3.6 billion in the US alone. - Source: eMarketer 2004